Kerala is fast becoming a popular destination for medical tourism. As more hospitals, clinics and medical services spring up in Kerala, they have increasingly made ties with the tourism industry. 'God's Own Country' which was once regarded as a place for relaxing and unwinding is also becoming a popular destination for achieving health, particularly in the realms of Allopathy, Ayurveda and Dentistry. Many tourists are taking advantage of various medical packages related to the before mentioned realms, particularly due to the increasing presence of trained and experienced doctors and medical facilities in Kerala. Many of the places where these services are offered maintain international standards and are therefore able to deliver cost effective treatments.
Recently, the Confederation of Indian Industry in conjunction with the Government of Kerala put together the "International Conference and Exhibition on Health Tourism" in Kochi.